10 Tips for WORKING WITH THE MEDIA by Bruce Reynolds

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Though coaches might not always count members of the press among the “acres of diamonds” in their landscape, the media will always play an important role in the big game. Whether you like it or not, you must prepare your players for the media coverage. They were fair to my players and to me. However, it is their job to “hype” the game and you have to be prepared to deal with the inevitable media pressure in a way tha ...The full article can only be seen by subscribers.
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